Call 1-877-509-7563 to learn how to launch your own shared short code!
We can also talk to you about a dedicated long code, also known as long number. Go to www.longnumbers.com for more information.
What is a shared short code? The Common Short Code Administration talks about the "Pitfalls of Not Controlling Your Brand's Mobile Marketing Address and Relying on Shared Short Codes." They say that a "Common Short Code (CSC) can either be dedicated to your brand/enterprise or it can be shared among various brand campaigns and applications. The latter presents many known, as well as hidden perils for brands and content providers." Please read the compelling critique of shared short codes: http://www.usshortcodes.com/shared_v_dedicated.html
But must a short code be shared among BOTH various brand campaigns AND applications to be a shared short code. What if it is for only one application, let's say coupons, and one company is the dedicated short code leasholder, the application provider, and the certified content provider, BUT the short code is used by various brands? Is that a shared short code. I think so, but not everyone agrees. According to Street Savings in http://www.streetsavings.com/pdfs/SS-Risks-White-Paper-10012010.pdf their short code is not a shared short code. What?!?
Here is a list of shared short codes (definition: used by more than one brand!):
Certified Content Provider
|20222||Mobile Giving Foundation||Mobile Giving||http://www.hmgf.org/t|
|40579||Mobile Giving Foundation||Mobile Giving||http://www.hmgf.org/t|
|57711||CellForce, LLC||Not Specific||http://www.cellforce.com|
|46246||i-Mobile Marketing||Not Specific||http://www.immktg.com|
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